Saudi Arabia is undergoing one of the most ambitious transformations of any country in the world today. At the heart of this change is Saudi Vision 2030—a long-term initiative reshaping the Kingdom’s economy, culture, and global engagement.
For travelers, this transformation is tangible.
Opening Doors to the World
In recent years, Saudi Arabia has made it significantly easier to visit, with streamlined tourist visas and expanded international connectivity. Cities once known mainly to locals are now welcoming visitors curious to experience Saudi life beyond headlines and stereotypes.
Culture, Heritage, and Storytelling
Vision 2030 places strong emphasis on preserving and celebrating Saudi heritage. Historic districts like Al-Balad, Diriyah, Al-Ula, and countless lesser-known regions are being restored—not as theme parks, but as living places where history, architecture, and community still matter.
Experiences Over Sightseeing
Rather than focusing only on landmarks, the Kingdom is investing in experiences: local guides, cultural encounters, traditional food, art, music, and storytelling. This shift reflects a deeper goal—allowing visitors to understand Saudi Arabia through its people.
A New Chapter for Travel in Saudi Arabia
Vision 2030 is not about changing Saudi identity; it’s about sharing it. For travelers, this means access to authentic, respectful, and meaningful journeys that were simply not possible a decade ago.
At Sands & Stories, we see Vision 2030 as an invitation to explore Saudi Arabia thoughtfully, locally, and with curiosity.
How can I obtain a visa? Is the application online?
I live in the EU
Hola Miguel,
The application Process is quite simple and can be done online.
You can find the required details at https://visa.visitsaudi.com/